Projects
Los Angeles Zoo
Overview
- Provide strategic digital oversight and roadmaps
- Triage design and technical upgrades
- Produce a high volume of content, wireframes, and designs
- Advise senior staff on digital priorities
- Establish web operations for new department
- Provide trainings and create training guides
- Implement GA4, WCAG, and SEO standards
- Liaise and supervise work of digital vendors
Accomplishments
- Took over website after an incomplete migration and created a solid foundation
- Improved user experience with new content protocols, redesigns, and navigation fixes
- Upgraded WCAG standing and fixed flagged errors
- Advanced SEO/rankings and increased organic traffic
- Launched several successful event mini-sites
- Web upgrades lauded by staff and visitors
Overview
- Manage enterprise design of multiple websites
- Implement SEO, WCAG, UX, IA, A/B testing best practices
- Daily editing, updating, wireframing, and designing pages
- CMS adoption, administration, and training
- Develop digital strategy plan and road maps
- Create and manage digital/social marketing campaigns
- Technical liaison and requirements master
- Lead technical, stakeholder, editorial, and vendor teams
- Advise senior management on digital solutions
- Evaluate metrics and produce actionable recommendations
Accomplishments
- Conceived and designed digital galleries for international programs which became a model
- On-time migrations within budget
- Increased users and overall traffic
- WCAG protocols became campus-wide standard
- Advanced SEO, driving users to appropriate pages
- Global content review delivered concise information
- Highly effective email marketing and social campaigns
- Improved functionality via seamless data integrations
- Self-service tools reduced dependency on Call Center and print publications
- Websites praised by campus community and in user surveys
HRSA
Overview
- Managed complex web audit, development, design, and migration
- Supervised digital vendor, stakeholder teams, and support staff
- Coordinated technical and database integration
- Produced apps, page updates, digital designs, and video
- Wrote, edited, and repackaged daily content
- Managed social media suite
- Budget analysis and RFP management
- Coordinated user and A/B testing
- Presented digital proposals and status reports to executives and department directors
Accomplishments
- Managed enterprise-level, multi-year, $ multi-million website redesign project on time and within budget
- Increased overall site traffic and use of apps and self-service tools
- Successfully implemented complex CMS and trained staff
- Launched HRSA’s social media and grew audiences exponentially
- Created digital operations SOPs and upgraded triaging systems
- Initiated digital accessibility standards
- Increased conversions and user interactivity
- New website praised by Federal Administrators, community partners, and clients
USC Sustainability
Overview
- Manage conception, content development, and design and build of multiples program and marketing websites
- Develop digital strategies, UX scenarios, business use cases, and production plans
- Audit WordPress platforms and produce detailed errata, gap analysis, and technical specifications for upgrades
- Edit and write website content and provide training to staff
- Create wireframes and prototypes for new web products
- Develop SEO standards/guides and conduct trainings
- Consult with content owners on digital best practices
- Lead cross-functional teams and liaise with stakeholders
Accomplishments
- Launched an innovative website to promote the sustainability work of many groups across the university community
- Fulfilled the President’s priority project that was languishing
- Successfully managed interdisciplinary teams and was recognized for demonstrating digital excellence
- Praised by another department for my professional services in helping them migrate and upgrade their website
- My digital and operational assessments made significant strides in improving operations, UX, content accuracy, and CMS functionality
- Implemented SEO and accessibility best practices
Overview
- Managed multiple redesigns and site migrations
- Managed language translations
- Produced daily content across several e-commerce sites
- Created wireframes and UX models
- Implemented digital best practices and advised executives
- Coordinated IT, production teams, and marketing vendors
Accomplishments
- Launched English & French language websites on time and within budget
- Produced popular instructional multimedia content
- Launched successful new product marketing campaigns
- Developed efficient self-service tools, reducing unnecessary calls
- Produced executive digital proposals
RockefEller Fnd
Overview
- Produced content and refreshed every page
- Managed redesign and CMS functionality upgrades
- Launched and managed social media platforms
- Coordinated editorial and production schedules
- Managed technical, design, and editorial teams
- Advised executives on digital solutions and best practices
Accomplishments
- Redesigned website launched on time and within budget
- Increased web traffic and new users every quarter
- Greatly expanded social audience (+1,700% in Facebook; 100 million impressions on a Tweetcast)
- Produced popular viral multimedia content
- Lauded for successful centennial anniversary campaign