Skills

Summary

My expertise ranges from hands-on content production to digital strategy development . I have enhanced the communications breadth and depth of major universities, government agencies, healthcare centers, financial institutions, and not-for-profits. My digital communications acumen is complemented by technical proficiency, boundless creativity, resourcefulness in pursuing efficiencies, and an eye for innovation.

Professional

 
  • Content writing and editing
  • Digital project direction
  • CMS administration
  • Digital strategy and road mapping
  • Graphic and multimedia design
  • A/B testing and technical oversight
  • SEO and digital marketing
  • Social media and community building
  • User experience and information architecture design
  • Digital metrics and analysis
  • WCAG and accessibility standards
  • Vendor onboarding and supervision
  • Budget planning and management
 
 

Technical/Design

 
  • Web code: HTML (CSS, Javascript familiar)
  • CMS/CRM: Drupal, WordPress, Sitecore, SharePoint, Confluence, HubSpot, Vignette, Percussion, Joomla, GetActive, Convio, PeopleSoft, Listserve, SalesForce
  • Analytics: Google, Web Trends, Hootsuite
  • Design: Illustrator, Fireworks, Photoshop
  • Desktop Publishing: InDesign, Microsoft Office Suite
  • Multimedia: Premiere, Final Cut Pro
  • Social Media: Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, blogs, etc.
  • SEO: Moz, BrightEdge, SpyFu
  • Accessibility: Adobe, Ally, Monsido, Powermapper
  • Learning & Recruitment: CourseWorks, SABA, Blackboard, PageUp, PeopleAdmin

Management

Scope

My professional experience encompasses the technical, content, and design management of digital properties and overall strategic direction. I have lead enterprise-level teams across divisions, supervised direct reports, and hired digital vendors/consultants and supervised them as supplemental staff. I have provided oversight of the daily production, workflow, training, and collaboration of my team members and external participants.

Supervision

I have directly supervised digital and social media junior staff, managed teams of developers and designers, and provided oversight to subject matter experts in order to deliver digital-savvy content. I have hired and managed numerous multimedia vendors and consultants.

Accounting

I have managed the budgets, allocations, and procurement processes for digital departments. I produced strategic plans (macro and micro), analytical and metrics reports, and RFPs. I frequently develop and evaluate business case proposals.

Leadership

I lead my teams by focusing on creating the best user experience for our audience and allowing for individual work styles and independence to achieve results. I am involved in the hands-on work to keep abreast of issues and provide guidance where needed. My job is to ensure that everyone is supported and contributes to our UX goals.

I am a cheerleader for digital projects and promote the services and solutions that my digital team can provide. I am an adaptive, pragmatic, and supportive leader, always willing to roll up my sleeves to help. I am a proponent of enriching personal skills, cross-training and collaboration, and addressing conflicts and barriers head-on with honesty and a can-do spirit.

Executive Advising

I am relied upon by senior management to be the institutional digital expert, advise them on solutions, and uphold the reputation of the organization via its digital public face. I regularly submit written reports and present findings with recommendations to executive committees.